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How Site Fuel Powers United Rentals' Operations

In the fast-paced world of equipment rentals, efficiency and reliability are paramount. United Rentals, a leader in the industry, has found a powerful ally in Site Fuel. This partnership, spanning several years, has revolutionized United Rentals' fuel management and delivery processes, leading to streamlined operations and enhanced customer satisfaction.

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Today, we dive into the success story of Site Fuel's collaboration with United Rentals, as shared by Seth, an Inside Sales Representative at United Rentals' power branch. From consistent fuel delivery to innovative management solutions, discover how this partnership is setting new standards in the equipment rental industry.


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A Partnership Built on Trust


The collaboration between Site Fuel and United Rentals didn't happen overnight. It's a relationship that has been cultivated over years, dating back to around 2019-2020. What started as a solution to challenges with a previous fuel vendor has blossomed into a robust, long-term partnership.


Seth, who wasn't initially part of the decision to switch to Site Fuel, has become one of the partnership's biggest advocates.

"We have a great working relationship," he explains. "I didn't ever see a reason why I needed to switch."

This sentiment speaks volumes about the consistency and quality of service Site Fuel has provided over the years.


The foundation of this partnership is built on three key pillars:


  1. Reliability: Site Fuel's consistent performance has instilled a deep sense of trust.

  2. Responsiveness: Quick answers to calls and emails ensure smooth operations.

  3. Problem-solving: On the rare occasions issues arise, they're resolved promptly.


These elements have created a partnership where United Rentals can focus on their core business, confident that their fuel needs are in capable hands..


Streamlining Operations: The Site Fuel Advantage


The partnership with Site Fuel has brought significant operational improvements to United Rentals. Seth highlighted several key areas where Site Fuel's services have made a tangible difference:


  1. Efficient Billing: Site Fuel's cloud-based system provides United Rentals with easy access to invoices and delivery information. Seth praised this feature, saying, "It works out really well on that end."

  2. Customized Scheduling: Site Fuel and United Rentals collaboratively developed a spreadsheet system that tracks equipment numbers, delivery schedules, and customer details. This tool has become invaluable for managing complex projects with multiple customers on a single site.

  3. Reliable Delivery: The consistency of Site Fuel's service has allowed United Rentals to confidently manage their fuel needs. As Seth put it, "If I send it out to y'all, if you all have questions, you all reply back soon. And it's not something that I have to sit there and wait for."

  4. Flexibility: Site Fuel's ability to handle diverse project requirements, from construction sites to data centers, has proven crucial for United Rentals' varied customer base.


These operational improvements have not only enhanced United Rentals' efficiency but have also contributed to their ability to provide top-tier service to their own customers.


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Ready to elevate your projects with top-notch fuel delivery? Click here to request a quote and get started: Request a Quote


Success in Action: The QTF Sandston Project

While Site Fuel's partnership with United Rentals has yielded numerous successes, one project stands out in Seth's mind: the QTF Sandston site. This case exemplifies how Site Fuel's services can make a significant impact on complex, high-stakes projects.


The QTF Sandston project presented unique challenges:

  • Multiple customers on a single site

  • High-volume fuel requirements

  • Strict scheduling needs


Site Fuel rose to the occasion, providing:

  1. Consistent, on-time deliveries

  2. Accurate tracking of fuel usage for multiple customers

  3. Flexible scheduling to meet changing project demands


Seth praised the performance of the fuel delivery driver assigned to this project. "QTF definitely appreciates what he does," Seth noted, highlighting how individual effort contributes to overall success.


This project showcased Site Fuel's ability to handle complex logistics while maintaining the high level of service that United Rentals has come to expect. It's a testament to the partnership's strength and the value Site Fuel brings to United Rentals' operations.


The success of the QTF Sandston project has become a benchmark for future collaborations, demonstrating how effective fuel management can contribute to the smooth execution of large-scale projects.


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Fueling Growth: The Business Impact


The partnership with Site Fuel has not only improved United Rentals' operations but has also positively impacted their bottom line. Seth highlighted several key areas where Site Fuel's services have contributed to United Rentals' business success:


  1. Enhanced Revenue Stream: Site Fuel's efficient service has made it easier for United Rentals to offer fuel as an additional service to their customers. Seth confirmed that this has "definitely" boosted their revenue, stating, "It goes hand in hand that we use y'all. So it does boost revenue."

  2. Competitive Advantage: The reliability and efficiency of fuel delivery have become a selling point for United Rentals. As Seth explained, "The sales reps aren't worried about if fuel has been delivered or not." This confidence allows the sales team to focus on other aspects of customer service, knowing that fuel management is handled efficiently.

  3. Customer Satisfaction: By ensuring consistent fuel delivery, United Rentals can guarantee uninterrupted operation of rented equipment, leading to higher customer satisfaction.

  4. Expanded Service Offerings: The partnership has enabled United Rentals to confidently offer fuel services across various projects, from construction sites to data centers, broadening their market appeal.

  5. Operational Uptime: Site Fuel's reliable service has contributed to maintaining operational uptime for United Rentals' equipment and their customers' rented machinery, particularly evident in projects like the QTF site.


This business impact extends beyond mere numbers, fostering a reputation for reliability that strengthens United Rentals' position in the competitive equipment rental market.


Looking Ahead: A Partnership Built for the Future


As United Rentals and Site Fuel continue to grow together, the future looks promising. The strength of this partnership lies not just in its past successes, but in its potential for future innovations and improvements.


Key takeaways from this partnership include:


  1. Reliability and trust as cornerstones of a successful business relationship

  2. The importance of responsive customer service in maintaining strong partnerships

  3. How efficient fuel management can drive business growth and customer satisfaction


Looking forward, Seth highlighted some areas for potential growth:


  • Exploring after-hours support for emergency situations

  • Continuing to refine and improve the shared data management systems

  • Supporting United Rentals' expansion into new markets and projects


Seth's willingness to recommend Site Fuel to other United Rentals branches speaks volumes about the value of this partnership. "Once I recommend [Site Fuel] to them, it was nothing but good things," he stated.


As United Rentals continues to tackle new challenges, from potential stadium construction projects to expanding data center support, Site Fuel stands ready as a trusted partner, fueling their success every step of the way.


This case study demonstrates that in the world of equipment rentals and fuel management, a reliable partner can be the difference between good and great. The United Rentals and Site Fuel partnership serves as a model for how businesses can work together to drive mutual success and industry innovation.


Ready to talk about how Site Fuel can help fuel the growth of your business?



Join Our Industry Leading Fuel Delivery Sales Team


We are constantly growing and expanding our services to meet the ever-increasing demand for our fuel delivery solutions. If you're passionate about providing customers with the best experience in the world and have experience in an industry that relies on efficient fuel delivery, we want you on our industry-leading fuel delivery sales team!


By joining our team, you'll have the opportunity to contribute to the growth and success of Site Fuel while helping businesses across North America optimize their fuel management.


Site Fuel's fuel delivery solutions cater to small and large enterprises, providing customizable fuel options, innovative technology, and excellent customer service. By partnering with us, you'll keep your equipment running smoothly and your business operating efficiently, setting the stage for greater success.

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